
Our team came together from three other teams: Chad Cutler, Do-Hyung Kim, and Mary McIntyre were considering ideas about building form, materials and orientation; Paul Wilcken was looking at transportation issues around the College; Rachel Lee was investigating ways to ‘green’ the College interior.
As a larger team, we continued to explore these ideas but added a communications component intended to raise the profile of the Big Idea on campus, and to bring it to the attention of College administrators.
Paul developed a wordmark for the class’s ideas: BIO (Big Ideas @ OCAD). He made the wordmark available to everyone in the class, so that all of our print and other materials could be branded and identified as a production of our class.
At the same time, our team developed a communications plan for our four particular ideas. This plan incorporated:
Poster/Postcard – A College-wide postcard campaign to draw attention to our Big Idea, and direct students and staff to the Green OCAD blog. The posters, with a pocket for BIO postcards, were posted on bulletin boards throughout the school.
big.ideas@OCAD Blog – A blog where students, staff, and anyone who receives one of our postcards can go to find out about our Big Idea, read our posts and make comments. The blog and comments were printed out and presented to Peter Caldwell, Vice-President, Administration, as a kind of petition showing student support for our Big Idea.
Student Forum Presentations – We presented our Big Ideas at the Faculty of Design Student Forum in mid-November, and at a Student Forum meeting with President Sara Diamond on 30 November.
Presentation to Administration – We presented a Proposal summarizing our Big Ideas to Peter Caldwell, and to President Sara Diamond
Our team responsibilities were as follows:
Chad: research on planted roof, Proposal presenter to Peter Caldwell
Rachel: research on interior green initiative; poster+postcard designer/producer
Do-Hyung: research on window replacement
Paul: research on encouraging use of mass transit; BIO ID Guru, co-presenter to Student Forum
Mary: Final Proposal editor/writer; Blog Mistress; co-Presenter to Student Forum, Sara Diamond
SELF-EVALUATION OF THE PROJECT - here are some of our thoughts on the Big Idea process:
Chad Cutler
Basically, I feel like we got quite a bit accomplished, even though we probably won't see the effects of it before we graduate. However, the administration is seriously starting to think about sustainability, and creating a more green place for learning.
If it's all we could do to get them to think hard about interior plants and green roofs and such, then I'd say that's a pretty big step, so we were more or less successful in this whole thing... maybe not in what we originally set out to do, but we still took THAT as far as we possibly could, and seriously made the administration think.
Rachel Lee:
From working on this project, The One Big Idea, I learned a lot. I got to know everything about the school, from the building itself to the relationships of the faculty and students. To me, OCAD was only a place for me to come and study, but One Big Idea made me change my views. Now, I see OCAD as a person who needs help. It may sound funny, but this is what I really think now.
Lots of work needs to be done, not just to improve green-ness, but to improve communication as well. If you think about it, OCAD really doesn’t have any green features, and no one knows where the funds would come from to create them. However, I really think that if faculty and students could just sit down talk about this problem, together we could find many solutions. We could solve the green problem and the communication problem at the same time.
Everywhere I walk in school now, my brain just kicks me back to BIO and other students’ idea as well, it’s just crazy! Green roof?! What the heck is a green roof?! If it wasn’t for this project, I guess I wouldn’t know what’s a green roof is, and what good it brings.
Me, I’m not a green person at all! My life is surrounded by everything that’s not green: cars, gas, plastic, packaging, printing, magazine, garbage! Working on this project, or should I say, this whole course, changed my life, my views toward green. Even my boyfriend named me, “Ms. Green", since I actually do watch what I do, what I eat, what I buy, what I consume; and now I make a lot of comments based on green ideas.
Mary McIntyre:
I came into this class with a very hazy idea of what a “Creative Think Tank” could be, and a lot of concerns about working as a group with people whose frame of reference was (I thought) very different from my own.
The various Assignments pushed me to think about the impact of my decisions – as a creative person, as a member of society at large, and as a member of the OCAD community. Researching the One Big Idea with the rest of my group took me into areas I wasn’t expecting to go: organizing group work, making presentations to the Student Forum, editing a Proposal to the Vice-President, working with fellow team members on a Powerpoint in a Tim Horton’s at 12:30 at night…
I am used to thinking of my OCAD studies as something separate from my working life – my alter ego/secret identity. However, bringing into the classroom what I have learned professionally turned out to be another unexpectedly satisfying result of the Creative Think Tank class.
I agree with Rachel – now that I have started looking at life through the prism of sustainability, I find that I am reevaluating all my decisions about consumption, and my creative practice.
Paul Wilcken:
With the start of green-focused projects, I knew it was something important to me in my life. Working with sustainable ideas opens up so many possibilities of design that I try to think and incorporate them when I can.
After grading OCAD, I really got a feel for how many great ideas there are, but how many are actually implemented; it's easier to say than do. With this in mind I aimed to make the biggest impact that I could, and that we could as a class with great ideas. This is why I put the effort in building BIO; I felt that it would truly make quite the difference. Sustainable is a great way to live and design, and I plan on carrying those ideas along with me.
But along the journey with BIO I have come to realize that with all of the people with influence, that doesn't mean it's good for the general group. Opportunistic people have great ideas, but remember they always have an agenda that comes ahead of everything else. It is why we need to build and structure more balance and more sustainable relationships to truly make things happen. If we design together, it will be accomplished; so many minds, and so many good ideas are just waiting for the push to the next step and I hope I can be a part of those ideas.